Handicraft Industry in India is highly labor intensive, decentralized and unorganized sector. Handicraft sector is economically very vital from the point of the high proportion of value addition, low capital investment and high capacity for export and foreign exchange earnings. Indian society and economy has changed extremely from the past few decades. As India opens up doors to the multinationals during , it affected all the sectors of the economy including handicraft sector.
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The result can be helpful or decorative things. The materials used in this process are natural, industrially processed or maybe recycled. The models of the product are ancient, revised traditional or fashionable.
Overview Before industrial development, the handicrafts industry was a potential economic advantage for the country. In recent years, the importance of handicrafts has surged due to their cultural and financial values.
The small scale industries — including handicrafts can play a major role in the development of the economy of both the developed and the developing countries. The industry is fragmented and unorganised with more than seveb million regional artisans and more than 67, exporters promoting regional art and craftsmanship in the domestic and global markets. Exports of Indian handicrafts have increased at around However, it can be said that the Indian handicraft industry is altogether a sweet tale.
It has its own drawbacks. According to the report, the current scenario of Indian handicraft industry is marked by a loss of demand, dwindling skills and difficulty in catering to new markets and rural artisans moving to urban areas looking for often low, unskilled employment. This fact highlights the requirement to reinvest in artisans in order to safeguard history, culture, and an important source of livelihood.
To add impetus to this industry, NGOs play a key role. Non-profits such as Dastkar work towards upskilling artisans and showcasing their products through fairs. Private players such as Indian Roots and Jaypore provide the much needed market linkage for Indian handicraft and handloom. Through its initiatives and schemes, the government influences the entire value chain which includes raw material sourcing, financing and maximum wages among other critical issues. According to the Hindu, despite the fact that the handicraft industry is fragmented and unorganised, the Indian handicraft industry employs 6 to 7 million regional artisans and has more than 67, exporters engaged in promoting its wares in domestic and foreign markets Online platforms like Direct Create, which is an online community of artists, artisans, makers, buyers and designers are involved in the promotion of exclusive handmade creations.
We also have to look at good design. The story of the craftsman is missing from the handicraft, which is why this sector is losing patronage in India. That is something that we as citizens and groups of people can make possible easily. So far, it has been giving tough competition to the Indian handicraft industry. However, due to large-scale mechanisation, there is a low unit value for Chinese products and hand work is done only for finishing.
He said Indian products offered uniqueness in craftsmanship, finish and presentation. Handicraft exports to China in stood at Rs. The products exported to China included metal craft, hand printed textile, scarves, fashion jewellery, art ware and wood craft products among others. Today, Indian handicraft industry is the second largest employment creating sector in the country.
With the increasing turnover of handicrafts exports turnover, this sector has created around 20 lakh new job opportunities as well. The sector is already relying on countries like the US, UK, Germany, France, Japan, Saudi Arabia, Canada and Italy- which are the major handicraft exports destinations for India but demands in these countries have either reached a saturation point or it is decreasing. The required emphasisis not laid to the global emerging markets mainly Latin American, CIS, Australia and African countries that have shown a positive growth rate in the past one decade.
Countries like China, which has far less variety and cultural richness, are exporting more than double of what India is trading in the international market. Low cost labour, cultural heritage, highly skilled craftsmen, rich diversity and a large number of traditional arts-only a part of which is exposed to the government.
They are an artistic representation, reflecting the traditions and cultures of a particular city or nation. In addition, handicrafts add to the aesthetic value of these places, thereby attracting potential customers. Apart from this, the increasing penetration of online portals has created an opportunity for the handicraft products to be more visible and accessible for purchasing. Over the years, the global handicrafts market has experienced a shift from ethnic designs to contemporary patterns coupled with the increasing adoption of handicrafts by the elite society. One of the primary factors catalysing the growth of the market is a strong demand from offices, hospitals and hotels. Moreover, the market is also influenced by rise in travel and tourism as tourists often collect souvenirs, particularly handicrafts, from the places they have visited.
Indian Handicrafts Industry & Exports
Developing fashion industry requires handicrafts products. Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products. Development of domestic and international tourism sector. E-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products. Quality products produced by competing countries like China, South Africa. Better Trade terms offered by competing countries. Increased and better technological support and Rand D facility in competing countries.
Indian Handicrafts Industry Analysis Reports - August 02, 2013
The result can be helpful or decorative things. The materials used in this process are natural, industrially processed or maybe recycled. The models of the product are ancient, revised traditional or fashionable. Overview Before industrial development, the handicrafts industry was a potential economic advantage for the country. In recent years, the importance of handicrafts has surged due to their cultural and financial values. The small scale industries — including handicrafts can play a major role in the development of the economy of both the developed and the developing countries. The industry is fragmented and unorganised with more than seveb million regional artisans and more than 67, exporters promoting regional art and craftsmanship in the domestic and global markets.
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